You Deserve an Expert

Where do you go when you need something?

Berks County, like many other areas, is one where you need a car. It’s mostly rural with no public transportation outside of the greater Reading area. I’ve had my present car for four years. I drive to Philadelphia twice a week for classes, and I live on an unpaved, private road in a rural area where it takes the road crews awhile to plow snow.

So last fall it was time to get new tires. I chose to go to a local business: Kanter’s Tire Service in Shoemakersville. There are two reasons for this. One is because I always try to support independent businesses whenever possible. The other reason is because Kantner’s does tires. That’s all they do. They’ve been doing tires for 40 years, which basically makes them an expert on the subject. I’ve gotten tires there before and they’ve always been helpful and knowledgeable. It’s a family-owned business so they are invested in providing great products and services to their customers.

car-repair-362150_1280 Pixabay

Why choose an expert over an amateur or DIY?

Could I have gotten the same or similar tires installed for less money at a chain store? Probably. Would the level of service have been the same? Maybe, but probably not. Price is not the only thing that’s lower when your choice is based on “cheaper.” Customer service, quality, and caring are also lacking.

The same goes for the communication your business puts out to the world — on the web and in print. On the signs hanging in your office and the one outside on the building. Do you really want a college intern or your kid to manage your social media account or write the landing page for your website or the brochure that you want customers to take and share with their friends and family? Or do you think that your livelihood deserves an expert, experienced eye for grammar, punctuation, SEO, and marketing techniques?

Free Evaluation

Call today for a free evaluation of your website or print materials.

  • Two pages of your website. This can include a blog post.
  • Two pieces of your printed material, such as a brochure, white paper, poster, or news release (word limit: 1,000 each)
  • Copy and line editing
  • A brief in-person meeting to deliver and discuss my recommendations or, if you prefer, recommendations will be emailed

 

Branding, Schmanding — Who Needs It?

Lucky Brand emblem on jeans

What is branding?

You’ve heard the word, and you think you know what it means. If you’re a small business owner, you might think that it doesn’t even apply to you — but it does. Oh, it most certainly does.

One of the simplest concepts of branding is that your company represents a specific idea or emotion to customers. Here’s a quick exercise. Take a minute to view each logo below. What do you think of when you see them?

 

Lesux Name Emblem-J.Les Galnous Flickr

 

 

McDonalds Logo neeky_b Flickr

 

 

G4 Powerbook Apple Logo-KevinT.Houle Flickr

 

 

 

Walmart Logo

(All images from Flickr Creative Commons.)

Your Own Brand

Now, think about your own company’s logo or name. What do you want your business name to represent to your customers or clients? Do you think it does?

Branding is a combination of colors, logo and content that projects your brand identity over social channels, in print, and everywhere your business appears. However, building an authentic identity is more than how you appear on the printed or digital page. It goes much deeper and includes how you respond to customer complaints, your processes, company culture, and even your employees. Without a clear identity, your content, social media posts, and your employees could be delivering the wrong message — and that can easily result in loss of current customers as well as loss of potential business.

Get a Free Evaluation

Want to know if your current content is representing your company identity the way you want, at the most basic level? To help you hit 2018 running, for a limited time I am offering a FREE evaluation of your website content OR print content. This includes:

  • Two pages of your website. This can include a blog post.
  • Two pieces of your printed material, such as a brochure, white paper, poster, or news release (word limit: 1,000 each)
  • Copy and line editing
  • A brief in-person meeting to deliver and discuss my recommendations or, if you prefer, recommendations will be emailed

Contact me by phone or email to request your free evaluation.

dawn@newdawnenterprises.net

484-358-9465