On Saturday, I attended “Get Social,” a social media workshop presented by fleur de lisa solutions. The topic for this particular workshop was Twitter. Now, I have three Twitter accounts for different purposes, so I am familiar with the platform — but 95 percent of what I learned was information I hadn’t known before. I was amazed by all the components of Twitter, most of which remain unknown by general users.
Twitter is a social media platform, but it is quite different from Facebook in many ways. Did you know that there are apps designed specifically to improve your Twitter capabilities? Did you know that Twitter’s analytics — its demographic information about your followers — is more in-depth than Facebook’s? Well, neither did I. This information alone was worth the cost of attendance.
I know that small business owners often struggle with finding the time and maybe even the funds to attend workshops like those offered by fleur de lisa solutions, but believe me when I say that it is worth every effort to learn about social media marketing for your business. Digital marketing has specific advantages that print advertising does not: it’s cheaper (and even free!) and it has a much greater reach — if you are utilizing social media to its fullest capabilities.
Owners of larger businesses should consider sending an employee in their Communications or Public Relations department to attend these workshops. The knowledge they bring back to your company can be incorporated into your current marketing and customer relations strategies, and will benefit your business a thousand times over.
The next workshop is June 18th, and I sincerely hope to see you there.
1. It supports your own community’s economy.
2. It supports the business owners and their families, who may live in your town or in neighboring towns.
3. Many small businesses purchase their products locally. Franchises and chains must buy their product as dictated by their corporate rules.
4. Large corporations can generate a lot of waste. A small business usually doesn’t. Most recycle, reuse, help the environment and prevent waste.
5. By keeping businesses in your town, you are helping to provide jobs for those they employ.
6. You will often get better service at a local business, because the owner has a sincere interest in your satisfaction. He is not just there for the pay check.
7. Dealing directly with the owner of a small business gives you, the customer, a more personal connection.
8. The owner will be knowledgeable about the product he is selling to you.
9. Business owners are constantly asked to donate to local events, churches, sports and school organizations. You can show your appreciation of their support by shopping there.
10. Because without you, they will not survive.
We all know the feeling. You need to create a blog post, update your website, send a weekly email to your followers, and post on your social media sites. Who has time for all that? Because you are busy with your main job — managing your business — these “extra” tasks are often moved to the back burner. When you do finally get a chance to do them, they are done hurriedly with no plan or structure because, after all, you ARE a busy business owner with one hundred other things that need your attention every day.
A Communications Professional / Editor can help you with these tasks in the following ways.
1. Proofread and edit your blog posts for punctuation, grammar, usage, and sentence structure.
Don’t be fooled by people who claim to be versed in writing blog posts. Your friend who offers to proofread your stuff may mean well, but unless she’s highly experienced and/or credentialed in writing and editing and familiar with a specific style (AP, Chicago, etc.), chances are that her efforts will fall short of what you need professionally. An editor’s job is not to make your posts sound “snobby;” they will adapt to your voice while making sure that your posts don’t look as though a third grader wrote them. This means your point will be clear and easy to read.
2. Proofread your website.
A trained eye looking over your website content is both smart and necessary. Your website is the world’s view of your business – so you want your brand to be strongly evident. Any errors or words that can be misread here will be magnified 1000 times. An editor can tweak the content to represent you in the best way possible.
3. Create content for media kits and flyers.
All printed material you release to the public should represent you well. An editor will make sure that it does.
4. Advise you on social media posts
Because of the informal nature of social media, many business owners make the mistake of assuming that posts on Facebook or other social media sites are not as important as other aspects of their business. This could not be further from the truth. In fact, it’s even more important on social media, because what you put out there is exposed to the entire world — and it’s there forever. Your business presence on social media should be approached in the same manner as your print information – with professionalism. Posts should contain correct spelling and grammar with no typos and represent your brand accordingly.
Additionally, your business posts should be less informal than what you would post on your personal social media account. Posting insensitive or rude comments could actually lose customers. A Communications Professional can advise you on what is appropriate content for business posts.
5. Ad content
Don’t rely on the organization publishing your print ad to proofread it. I once saw a print ad for a coffee house with the misspelling “expresso” for “espresso.” Online ads are no different. Just because an ad appears online does not make the content less important. Don’t make a mistake with advertising — have a skilled editor look it over first.