We all know the feeling. You need to create a blog post, update your website, send a weekly email to your followers, and post on your social media sites. Who has time for all that? Because you are busy with your main job — managing your business — these “extra” tasks are often moved to the back burner. When you do finally get a chance to do them, they are done hurriedly with no plan or structure because, after all, you ARE a busy business owner with one hundred other things that need your attention every day.
A Communications Professional / Editor can help you with these tasks in the following ways.
1. Proofread and edit your blog posts for punctuation, grammar, usage, and sentence structure.
Don’t be fooled by people who claim to be versed in writing blog posts. Your friend who offers to proofread your stuff may mean well, but unless she’s highly experienced and/or credentialed in writing and editing and familiar with a specific style (AP, Chicago, etc.), chances are that her efforts will fall short of what you need professionally. An editor’s job is not to make your posts sound “snobby;” they will adapt to your voice while making sure that your posts don’t look as though a third grader wrote them. This means your point will be clear and easy to read.
2. Proofread your website.
A trained eye looking over your website content is both smart and necessary. Your website is the world’s view of your business – so you want your brand to be strongly evident. Any errors or words that can be misread here will be magnified 1000 times. An editor can tweak the content to represent you in the best way possible.
3. Create content for media kits and flyers.
All printed material you release to the public should represent you well. An editor will make sure that it does.
4. Advise you on social media posts
Because of the informal nature of social media, many business owners make the mistake of assuming that posts on Facebook or other social media sites are not as important as other aspects of their business. This could not be further from the truth. In fact, it’s even more important on social media, because what you put out there is exposed to the entire world — and it’s there forever. Your business presence on social media should be approached in the same manner as your print information – with professionalism. Posts should contain correct spelling and grammar with no typos and represent your brand accordingly.
Additionally, your business posts should be less informal than what you would post on your personal social media account. Posting insensitive or rude comments could actually lose customers. A Communications Professional can advise you on what is appropriate content for business posts.
5. Ad content
Don’t rely on the organization publishing your print ad to proofread it. I once saw a print ad for a coffee house with the misspelling “expresso” for “espresso.” Online ads are no different. Just because an ad appears online does not make the content less important. Don’t make a mistake with advertising — have a skilled editor look it over first.